Sparrow Communications is a public relations agency specializing in copywriting and consulting services. We help nonprofits and service-based businesses build brands that live up to its promises while saving time and money.
Public relations is the process of using communication strategies to build mutually-beneficial relationships with your clients. This goes beyond advertising and sales & marketing by making sure you have communication flowing back and forth between your organization and the people you serve. Think of it as a marriage instead of dating... you are making sure you have systems in place to develop long-term relationships built on trust that will lead to success.
Copywriting is the art and science of using words in a way that leads to a desired result. Whether your goal is education, entertainment, inspiration or sales, a skilled copywriter can help you craft messaging that moves people to action.
Copyediting is the skill of finding grammatical and typographical errors in work as well as reorganizing words to make greater impact.
My passion is communication and my experience is in public administration so all of my trainings focus on helping people use communication to become more effective and efficient at reaching a specific goal. I teach various classes that save time and money with a purpose. Common trainings that I offer include Social Media, Personal Branding, Event Management, and Media Relations. Custom training options are also available for individuals and groups both online and in-person.
If you are someone that recognizes the importance of communication and want to learn how to do things professionally, then my program is for you. All that I ask is for you to dedicate the required time to master the skills and respect my professional advice. We work together as partners; not an employee-employer relationship. Remember, hard work and team work makes the dream work.
My area of expertise is informational, educational, and business writing. This includes annual reports, blog posts, brochures, case studies, e-books, email newsletters, executive bios, feature stories, magazine articles, policies, press releases, protocols, sponsorship packages, training manuals, website copy, and more. I pride myself in making complex things simple and boring things intriguing. Contact me to see if your writing need is a good fit!
Grant writing (and technical writing) is one of the few writing services that I do NOT offer. I strongly believe in using my energy to maximize my strengths instead of focusing on weaknesses so this is an area that I happily refer to other skilled professionals.
No, all of my services are project-based. As a business owner, I know how uncertain things can be. You shouldn't be tied into something that may not be fiscally and/or operationally possible in months or years to come.
Email or booking a consultation are the best ways to reach me. Social media or phone calls will not get a quick response as I am usually woking on a client project that receives my undivided attention during my work hours.